Purchasing a Hardwood Floor

Many consumers would prefer to put a wood floor in their homes, but something
steers them to a different floor covering. Maybe the home owner thinks that she is saving substantial amounts of money by choosing to carpet her living room. Or perhaps the customer thinks that the wood floor just wouldn't stand up to the rigors of three young children and decides on a high-pressure laminate. The objections to a wood floor can be varied, but it's your job as a wood flooring contractor or dealer to educate the customer on how wood flooring stands up against other floor coverings. The first step is clearing up misconceptions about wood floors; the next is comparing them to what else is out there.

Many consumers take a glance at the price per square foot for a typical wood floor and immediately decide that whatever their floor will be, it won't be wood. Before they settle on carpet, vinyl or laminate, however, you have the chance to make the distinction between the longevity of the various products.

Whereas the other products will most likely need to be replaced in 10 years (or sooner), most wood floors will last the lifetime of the home. (Consider examples of beautiful wood floors in Europe that are not decades, but centuries old.) Realizing that most floor coverings are - in the lifetime of a home - disposable products, can turn consumers onto the long-term savings of installing a wood floor.

Even if consumers are planning on moving in the near future, wood floors are still a good investment. A glance through a real estate brochure will attest to the value that hardwood floors have in the market - they are often one of the first benefits listed. In fact, a survey of real estate agents revealed that a home with wood flooring would sell more quickly and for a higher amount of money than a comparable home with any other type of flooring.

Despite ongoing efforts to dispel it, the image of grandmothers down on their hands and knees waxing a wood floor is stuck in the psyches of many consumers. Even if they realize that they no longer have to wax their floor, the message remains: wood floors are difficult to maintain. When customers realize that cleaning wood floors will be no more effort than vacuuming carpet or mopping vinyl, they see wood floors in a new light.

Consumers also worry that scratches, stains or dents in a wood floor will be there forever. Education about how a wood floor can be sanded, or screened and recoated, to look like new goes a long way toward dispelling that myth. Many customers don't realize that in instances of severe stains or dents, a wood floor can be repaired by replacing just a few boards.

The ease of cleaning a hardwood floor is not only a maintenance benefit, but a
health benefit as well. Many consumers are not aware of the impact that wood floors have on improving the home environment; likewise, they are unaware of some of the health risks associated with carpeting and other synthetic materials. Allergists recommend that people with allergies live in an environment with wood floors, which do not hold dirt, dust mites and molds.

Additionally, a study by the Environmental Protection Agency showed that pesticides from outdoors are tracked onto substances inside homes. These pesticides are easily cleaned off wood floors.

Wood floors are a healthy choice from a global perspective, as well. Wood is a natural resource that is replenishable, and most of today's timber comes from carefully managed forests that ensure a timber supply for the future. Being able to say that your floors are certified or reclaimed gives your business an additional environmental boost.

There are wood floors to go into any application in the home and to fit any decorating style the consumer chooses. Because of their versatility, wood floors can be installed to complement a room and make it appear bigger, wider or whatever effect the consumer is looking for.

Unlike the other floor coverings, wood floors can be resanded and refinished to give a totally new look should the consumer's decor change. Best of all, wood floors never go out of style. Today hardwood floors come in many species, domestic or exotic with a wide array of color and sizes.

The sky is the limit with custom hardwood floors, from accents, inlays, medallions, and even painted hardwood floors.

Installing Wood Floors

Installing Wood Floors

Step by step procedures, layout, design, specialty installation, handling, storage of material & proper nail sequence

Custom Wood Floors:

Installing Wood Floors

Step by step procedures, layout, design, specialty installation, handling, storage of material & proper nail sequence

Painted Wood Floors

Installing Wood Floors

Custom 1-of-a-kind, faux finishes painted onto wood floors, faux marble, brass inlays, exotic wood floor species, and painted oriental carpets

Finishing Wood Floors

Finishing Wood Floors

Step by step how to refinish old & new wood floors, types of finishes, application techniques, do's & don'ts

Exotic Wood Floors

Exotic Wood Floors

Imported exotic wood floors with more than 90 species, hardness, color samples

Plank Wood Floors

Plank Wood Floors

An old American tradition, wide plank wood floors of many species from 3" - 10" planks

Prefinished Wood Floors

Installing Wood Floors

gives you an insight of this factory finished product vs unfinished hardwood flooring, room setting photo gallery

Bamboo Floors

Installing Wood Floors

This wood floor product that can be laid on any proper subfloor including concrete. Prefinished or unfinished.

Engineered Wood Floors

This wood floor product that can be laid on any proper subfloor including concrete. Prefinished or unfinished.

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Hardwood Floors
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Choosing a Wood Floor Contractor

Domestic Species

Exotic Imported Species

FAQ when Buying

Finishing Wood Floors


Hardwood Floors
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History of Wood Floors

Imported Hardwoods- Exotics

Inlays- Feature Strip

Installing Wood Floors

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Hardwood Floors
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Moldings, Trim, Stairs


Purchasing Direct


Recoating Wood Floors

Specialty Products

Styles/Types of Hardwood Floors


Problems & Cures
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Crowning - Cupping

Flooded Hardwood Floors

Gaps: Abnormal & Normal

Grading Problem

Greenhouse Effect

Insects in Hardwood Floors

Picture Framing ("Halo")

Radiant Heat Under Hardwood Floors

Problems & Cures
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Squeaky - Loose Floors ("Popping")

Sticker Stain

Types of Finishes

Wood Cuts & Grades

Wood & Water